Consumer Survey (January 1964)

Omnibus survey from the area of market research and political attitude
of the population of Berlin.

Topics: Income development and price development; shopping habits;
purchase plans; brand knowledge; maintaining bank accounts; saving;
public stocks; product test; vacation trip; radio commercials and
television commercials; media usage; judgement on the situation of
Berlin after change of chancellor in the FRG and change of president in
the USA; attitude to the social market economy and foreign aid; general
satisfaction; social ties; party preference; political extent to which
informed; naming unpleasant survey topics during interview; hygiene
practices.

Demography: age (classified); sex; marital status; religious
denomination; school education; occupation; professional position;
employment; household income; size of household; composition of
household; head of household; number of adults in household; city size.

Interviewer rating: social class and economic situation of respondent;
interest of respondent in survey topic; weekday of interview.