ANTHROPOMORPHISM AND ANIMAL IMAGERY

This article examines anthropomorphism as a cognitive, linguistic, and literary strategy rooted in archetypal structures, focusing on the works of Jack London and Normurod Norqobilov. The study analyzes how animal imagery becomes a medium for expressing human emotions, ethical concerns, and existential experiences. It argues that anthropomorphism functions as a meaningful interpretive mechanism that connects instinctual behavior with cultural values, thereby enriching the semantic role of zoonyms in literary discourse. The paper also highlights how anthropomorphic representation varies across literary traditions while maintaining a universal cognitive foundation.