Location-based retail services U.S. consumers would be willing to permit 2018

In 2018, 65 percent of consumers in the United States stated that they would permit a location-based retail service that would send alerts reminding them to redeem an offer or loyalty reward. However, consumers were not open to all forms of location-based retail services, with only four percent stating that they would allow a retailer to track their location when not using the retailer's app.

在2018年，美国65%的消费者表示，他们愿意允许基于位置的销售服务发送提醒，以促使他们兑换优惠或忠诚度奖励。然而，消费者对基于位置的销售服务并非持开放态度，仅有4%的消费者表示，在未使用零售商应用程序的情况下，他们允许零售商追踪其位置。