Survey: Motivation, capability and opportunity for food safety messages

Background A significant part of foodborne infections is caused by food eaten at home, and food safety messages are given to help consumers mitigate risk. The World Health Organisation (WHO) “Five Keys to Safer Food”, developed about 20 years ago has been used with success worldwide to provide general advice on how to prepare food safely. Scope and Approach In this commentary, we discuss how food safety messages could be updated using a holistic approach built on implementation science, considering new food consumption patterns and insights from natural and social sciences. A stepwise approach for developing and evaluating food safety messages, performed in the European project SafeConsume, is presented. The top pathogen-food combinations associated with foodborne disease in Europe combined with common consumer practices were used to identify behaviours potentially leading to illness. Food safety messages were suggested and evaluated for understanding as well as capability, opportunity ..., In the H2020 RIA Safeconsume, a web-based expert survey was performed to measure potential impact of a set of Food Safety Messages on consumers' food practices. For each message, the experts gave a score on potential capability, motivation and opportunity for consumers to change behaviour. The dataset is the raw data collected, that is the scores given for each participant and each Food Safety Message. Also, data on the field of expertise and country of residence were collected. , Microsoft Excel.研究背景 食源性感染中有相当一部分比例源于家庭食用的食物，而食品安全宣教信息旨在帮助消费者降低相关风险。二十余年前制定的世界卫生组织（World Health Organisation）“食品安全五大要点”已在全球范围内成功推广，用于提供安全制备食物的通用指导。 研究范围与方法 本评述探讨了如何依托实施科学构建整体化研究框架，结合新型食物消费模式以及自然科学与社会科学的研究成果，对食品安全宣教信息进行更新。本文介绍了在欧洲项目SafeConsume中开发并评估食品安全宣教信息的分步研究方法：研究结合了欧洲地区与食源性疾病关联度最高的病原体-食物组合，以及消费者常见的饮食操作行为，以此识别可能引发食源性疾病的不当操作。研究团队针对食品安全宣教信息提出优化方案，并从理解度、能力与机遇等维度对其进行评估。在欧盟地平线2020研究与创新行动（H2020 RIA）项目Safeconsume中，研究人员开展了基于网络的专家调研，以评估一组食品安全宣教信息对消费者饮食操作行为的潜在影响。针对每条宣教信息，专家们会为消费者改变行为的潜在能力、动机与机遇进行评分。本数据集即为本次研究采集到的原始数据，包含每位参与者针对每条食品安全宣教信息给出的评分，同时还收集了参与者的专业领域与所属国家信息。数据存储格式为Microsoft Excel。