Encuestas_Huéspedes

Nowadays, the use of information technologies have an impact on decision-making, this investigation determines the influence of digital marketing in the decision-making process of choosing a hotel in the city of Arequipa in the case of a three-star hotel Cercado. The study consists in evaluating the variety platforms that are available to external customers to analyze and specify the reservation, so an investigation was carried out at an explanatory level causal of an application type, for this purpose a sample of 114 guests has been considered, one for each arrival. After an exhaustive analysis, it was concluded that among the variables: social networks, online advertising and online travel agencies. It´s the last optionn that have the that have the greatest influence on the decision to choose the hotel under study in the city of Arequipa in 2018.现如今，信息技术的应用对决策制定产生了显著影响。本研究旨在探究数字营销对阿雷基帕市塞罗卡多三星级酒店顾客的酒店选择决策过程的影响。本研究聚焦于评估面向外部顾客、用于分析与确认酒店预订的各类平台，因此采用应用型因果解释性研究设计，最终纳入114名到店顾客作为样本（每位到店顾客对应一份有效样本）。经详尽分析后，本研究得出结论：在社交网络、在线广告与在线旅行社这三类影响变量中，在线旅行社对2018年阿雷基帕市本次研究的三星级酒店的顾客酒店选择决策影响最为显著。