Dataset on Predictors of Consumers' Augmented Reality Technology Adoption in the Vietnamese Fashion Sector

The data was collected through a survey questionnaire administered to 423 Vietnamese participants recruited randomly based on their relevance to identify factors influencing consumer adoption of augmented reality technology for online fashion shopping in Vietnam. The questionnaire contained 33 measurement items for 9 variables related to intentions and attitudes towards augmented reality technology usage. Responses were screened for completeness and validity. The resulting dataset was analyzed using Partial Least Squares Structural Equation Modeling techniques in SPSS and SmartPLS software packages. Demographic profiles of the sample were explored pertaining to gender, age, and location. The statistical analysis enabled assessment of scale validity and reliability regarding Vietnamese fashion consumers' augmented reality adoption.