Dataset on Predictors of Consumers' Augmented Reality Technology Adoption in the Vietnamese Fashion Sector

The data was collected through a survey questionnaire administered to 423 Vietnamese participants recruited randomly based on their relevance to identify factors influencing consumer adoption of augmented reality technology for online fashion shopping in Vietnam. The questionnaire contained 33 measurement items for 9 variables related to intentions and attitudes towards augmented reality technology usage. Responses were screened for completeness and validity. The resulting dataset was analyzed using Partial Least Squares Structural Equation Modeling techniques in SPSS and SmartPLS software packages. Demographic profiles of the sample were explored pertaining to gender, age, and location. The statistical analysis enabled assessment of scale validity and reliability regarding Vietnamese fashion consumers' augmented reality adoption.本数据集通过向423名基于研究相关性随机招募的越南参与者发放调查问卷收集而来，旨在识别影响越南消费者采用增强现实（Augmented Reality, AR）技术进行线上时尚购物的相关因素。本次问卷共涵盖9个变量的33个测量题项，这些变量均与消费者对增强现实技术使用的意向及态度相关。对回收的问卷作答进行完整性与有效性筛查后，最终得到的数据集借助SPSS与SmartPLS两款软件包，采用偏最小二乘结构方程建模（Partial Least Squares Structural Equation Modeling, PLS-SEM）技术开展分析。同时对样本的人口统计学特征展开探索性分析，涵盖性别、年龄与地域分布维度。本次统计分析可用于评估越南时尚消费者采用增强现实技术的量表效度与信度。