Visit Data & Insights | Mobility & Places | Thousands of Brands and POI's Daily | US Only | 100% Compliant and Privacy-Protecting

Enjoy the most reliable, compliant point of interest Visit Data dataset on the market. Veraset Visits (Visit Data) integrates traditional movement data with point-of-interest (POI) enrichment and uncovers consumer behavior across millions of branded and retail sites in the US. Visits is an invaluable resource for marketers, retailers, and planners seeking to attribute consumer visits and interactions with various points of interest. Featuring coverage of ~6% of the USA population, or approximately 15 million pseudonymous devices visiting nearly 4 million places each day, our proprietary machine learning model merges raw GPS signal with precise polygons to understand which POI pseudonymous devices visit when. (In other words, “X pseudonymous device id visited Y Starbucks at Z date and time.") The result is reliable, accurate, actionable, device-level visits or Visit Data, refreshed and delivered daily. Use Cases: - Placement - Dynamic Targeting - Infrastructure Plans - Route Optimization - Public Transit Optimization - Placement and Targeting - Attribution - Segmentation and Audience Building - Advertising - Credit Card Loyalty - Competitive Analysis For up-to-date schema, visit: https://www.veraset.com/docs/visits

搜集汇总

背景与挑战

背景概述

该数据集提供美国境内数百万品牌和零售点的消费者访问数据，覆盖约6%的美国人口，每日追踪约1500万匿名设备对400万地点的访问记录。通过专有机器学习模型整合GPS数据与POI信息，为市场营销、基础设施规划等应用场景提供每日更新的高精度设备级访问数据。