Most popular ways to consume news worldwide 2023

A global study revealed that the average share of people who prefer to listen to news was just 13 percent, with the vast majority preferring to consume news via reading. However, Thai and Indian news audiences were substantially more likely to favor audio news than consumers from other selected countries. Meanwhile, Finnish consumers were the most engaged with written news, and audiences in the Philippines were most likely to say they prefer watching news.

一项全球性研究揭示了，平均而言，偏好收听新闻的人群比例仅为13%，绝大多数人更倾向于通过阅读来获取新闻。然而，泰国和印度新闻受众相较于其他选定国家，更有可能偏好音频新闻。与此同时，芬兰消费者对书面新闻的参与度最高，而菲律宾的受众最有可能表示他们更喜欢观看新闻。