PRESENTING PHRASEOLOGICAL UNITS BASED ON MASS MEDIA TECHNOLOGIES: A NEW MODEL AND EFFECTIVENESS OF LITERATURE INTEGRATION

This article scientifically analyzes the theoretical and methodological foundations of presenting phraseological units based on mass media technologies, as well as a new model for the integration of literature and linguistics. The study highlights effective methods of teaching phraseological expressions in a digital learning environment through electronic dictionaries, multimedia tools, and interactive platforms. In addition, the importance of innovative approaches in revealing the semantic, stylistic, and linguocultural features of phraseological units is substantiated. The integrative model proposed in the article is significant in that it contributes to the development of students’ speech competence, the formation of independent and critical thinking, and the strengthening of practical language skills. The research results demonstrate the effectiveness of education based on mass media technologies.