Farmer Cards: Model, Database, Accuracy, and Improvement in Government Quality Service

This study aims to test the model adoption of farmer card innovation by farmers. Data were collected through the use of the survey technique. The respondents were obtained through cluster sampling from six districts that included the greatest numbers of farmer card users in central Java. Data analysis was done through the SEM technique. As a result, from the five variables included, reconstruction and merging of the independent variables were then carried out so that three important antecedent variables appeared regarding influencing the adoption of farmer cards, namely leadership, facility conditions, and the role of government mediated by perceptions of card technology. The application of farmer cards produced such a farmer database, accuracy improvement, and government service to farmers. Future research needs to be directed toward carrying out development research related to increasing the capacity of information technology regarding farmer cards; hence it will bring better welfare to farmers. No previous research has explained how small farmers adopt information technology provided by the government. Many events have transpired, but these dynamics have not been revealed in previous research. This research resulted in an adoption model that enriches the previous Rogers’ innovation adoption theory, especially how leadership factors play an important role in the adoption of information technology innovations.