eCommerce Benchmark KPIs: Flowers & Gifts in Russia

In 2023, next to an add-to-cart rate of 14.6%, a cart abandonment rate of 72.6%, and a conversion rate of 4%, the eCommerce Benchmark KPIs for Flowers & Gifts in Russia also consist of an AOV of US$41, a discount rate of 13.9%, and a return rate of 5.1%.于2023年，在14.6%的加入购物车率、72.6%的购物车放弃率以及4%的转化率旁，俄罗斯鲜花与礼品电商行业的标杆关键绩效指标（KPI）还包括平均订单价值（AOV）为41美元、折扣率为13.9%、退货率为5.1%。