Summarized descriptive statistics of the FOCUS-sample.

1Income level: 1: 4000 Euro.2Education: 1 = means no educational achievement; 10 = PhD.3Education: 1 = means no educational achievement; 8 = PhD.4Nutritional status: 1 = very slim; 5 = very fat.5Reading of food information is important: 1 (not agree)-7 (agree completely).6Knowledge: 1 = no; 5 = excellent.7Low fat food is important: 1 (not agree)-7 (agree completely).8Attitude: 1 = food has to be tasty, 2 = food has to balance enjoyment of eating and health, 3 = food has to be mainly healthy.9I always eat healthy and well balanced: 1 (not agree)-7 (agree completely)10Diet: 1 = never; 5 = more than 5 times.11Sport: 1 = never; 5 = daily.12Contact frequency: 1 = never to 5 = daily.13Intensity: 1 = no talk about private issues; 3 = often.