Data Set of Corporate Image in The Hospitality Industry East Java, Indonesia

The hypothesis built in the study wants to prove that the functional corporate image and corporate psychological image are able to measure the company's image in the hotel hospitality industry. This type of research is quantitative research. The questionnaire was used as a research instrument to collect data, and apply a Likert scale with a choice of five being strongly agreed; four is agreeing, three is neutral, two is disagreeing, and one is strongly disagreeing. Research respondents are managers who work in star-rated hotels in East Java. The number of managers is 621 managers. Samples were selected as many as 232 managers. The average research sample was 38.16%. This figure is still in the relevant category in determining the research sample. Data analysis techniques using CFA analysis and description. Before a CFA analysis is carried out, an exploratory factor (EFA) analysis is first carried out, to classify indicators that are variable dimensions (Frane & Hill, 1976). CFA analysis to ensure that the selected indicator can reflect the measured variable. To assess the level of understanding using factor loading figures. Description analysis is used to determine the respondents' perceptions of each measurement. Researchers used the SPSS and Amos programs to conduct data analysis.本研究提出的研究假设旨在证明，功能性企业形象与心理性企业形象可用于衡量酒店服务业的企业形象。 本研究属于定量研究范畴。研究以问卷作为数据收集工具，并采用李克特（Likert）量表进行评分：5分代表非常同意，4分代表同意，3分代表中立，2分代表不同意，1分代表极不同意。研究对象为东爪哇地区星级酒店的在岗管理人员，该区域星级酒店管理人员总规模为621名，最终选取的有效样本量为232名，抽样比例为38.16%，该比例处于样本选取的合理区间内。 数据分析采用验证性因子分析（Confirmatory Factor Analysis, CFA）与描述性分析相结合的方法。在开展验证性因子分析前，首先需进行探索性因子分析（Exploratory Factor Analysis, EFA），以对变量维度对应的指标进行归类（Frane & Hill, 1976）。验证性因子分析用于确保所选取的指标能够准确反映其对应的潜变量，分析中以因子载荷值作为衡量指标有效性的标准。描述性分析则用于探究研究对象对各测量项的感知情况。本研究采用SPSS与Amos软件完成全部数据分析工作。