Consumer Segmentation

Based on the most robust sets of demographic, geographic and proprietary behavioral data, Claritas offers over 2,500 Syndicated Audiences built from over 10,000 demographic and behavioral attributes including four of the industry’s most widely used segmentations to know more about each audience, so you can more precisely determine the ones with the most potential for your business.

- **PRIZM® Premier**: The industry’s most widely adopted segmentation solution, providing rich insights for every household in the U.S. including demographics, lifestyle and media preferences, shopping behaviors, and technology usage.

- **P$YCLE® Premier**: Provides comprehensive consumer insights concerning financial wealth, insurance and investment products held, home value, technology behaviors, and media preferences, specifically for the financial services industry.

- **ConneXions®**: Designed for the technology and telecommunications industry to help you know more about the technology behaviors of today’s connected consumers and predict adoption rates for all major tech categories, including smart tech.

- **CultureCode®**: Gain insight into over 130 million multicultural consumers by acculturation, country of origin, preferred language, lifestyle preferences, and more.

**Need to Build a Custom Audience?**
Meeting your objectives sometimes requires addressing a very specific audience. Claritas excels at creating high-performing audiences that address the unique needs of businesses and then activating them in-market in near-real time, resulting in increased precision.

**- Custom Segmentation**: Unleash the potential of your 1st-party data by combining it with our robust demographic and behavioral insights. Using our proprietary modeling process, these custom audiences include extensive deliverables like audience profiles, storyboards, geographic distributions and directories.

**- Look Alike Audiences**: Already know what your best customer looks like? Based on their known attributes and behaviors, Claritas will find more customers that look exactly like them using the most adopted segmentation in the market along with our unmatched breadth of data.

**Find out more here:** https://claritas.com/syndicated-audiences/ or **Get in touch here:** [e-mail]

基于最严谨的人口统计、地理及专有行为数据集，克拉丽塔斯（Claritas）依托超10000个人口统计与行为属性，打造了超过2500个联合受众（Syndicated Audiences），其中包含行业内四大主流细分体系，以便深入洞察各类受众特征，助力您精准筛选出最契合业务增长潜力的目标受众。

- **PRIZM® Premier**：作为行业内应用最广泛的细分解决方案，可为美国所有家庭提供丰富洞察，涵盖人口统计特征、生活方式、媒体偏好、购物行为与技术使用情况。
- **P$YCLE® Premier**：专为金融服务业打造，可提供关于消费者金融财富、所持保险与投资产品、房产价值、技术行为及媒体偏好的全面消费者洞察。
- **ConneXions®**：面向科技与电信行业开发，可帮助您深入了解当下互联消费者的技术行为，并预测智能科技在内的所有主流技术品类的市场采用率。
- **CultureCode®**：通过文化适应程度、原产国、偏好语言、生活方式偏好等维度，可洞察超1.3亿多元文化消费者群体。

**需要定制专属受众？**
有时为达成业务目标，需触达极为细分的受众群体。克拉丽塔斯擅长打造高转化的专属受众方案，贴合企业的独特需求，并可在市场中实现近乎实时的受众激活，大幅提升触达精准度。

- **定制化细分（Custom Segmentation）**：将您的第一方数据（1st-party data）与我们丰富的人口统计及行为洞察相结合，充分释放第一方数据的潜力。依托我们专有的建模流程，此类定制受众可配套丰富的交付成果，包括受众画像、故事板、地理分布情况与受众名录。
- **相似受众（Look Alike Audiences）**：若您已明晰优质客户的特征与行为模式，可基于其已知的属性与行为特征，借助市场主流的细分体系与我们无可比拟的海量数据资源，挖掘更多与优质客户特征高度匹配的潜在客户。

**了解更多详情，请访问：** https://claritas.com/syndicated-audiences/ 或 **联系我们：** [e-mail]

搜集汇总

背景与挑战

背景概述

该数据集由Claritas提供，专注于消费者细分，基于超过10,000个人口统计和行为属性构建了2,500多个综合受众群体，包含PRIZM® Premier、P$YCLE® Premier、ConneXions®和CultureCode®等四个行业广泛使用的细分解决方案，覆盖美国和加拿大地区。数据集旨在帮助用户通过详细的消费者洞察（如生活方式、财务行为、技术使用和多元文化特征）精准定位潜在受众，适用于广告、营销和媒体行业。