Digital state of play in the living and visual arts 2021
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In 2016, TMNLab published the [Statement of Digital Theatres](https://www.data.gouv.fr/fr/datasets/etat-des-lieux-du-numerique-dans-les-theatres-en-france/), a national survey supported by the Ministry of Culture. This inventory of digital practices covered relations with the public, communication, the organisation of work (technical means, organisation chart, training) and the strategic vision of the institutions, with public and private theatres in France. While this work remained a reference for professionals in the sector, the evolution of usages and practices but also the development of new opportunities called for a new edition. It’s done. Nearly 550 structures — theatres, operas, contemporary music scenes, circus poles, choreographic centers, festivals, cabarets, places of visual art... For example, in 2021, TMNLab continues to reflect and updates its baseline. Digital challenges have evolved too strongly in five years to allow a simple update of the 2016 figures to capture the reality of the changes made. TMNLab then builds a questionnaire to further understand how cultural structures integrate digital challenges, tools and uses around three axes: — “project and organisation” where digitalisation is addressed in the establishment project but also vis-à-vis teams and programming — “address to the public” where we analyse communication and mediation in particular. — “data policy” within the structure. The Eye of the Public, an independent research and advisory agency specialised in the cultural sector, is tasked to carry out this new investigation. By designing a new format for the return of the survey, the designers of the BAM collective propose a reflexive, operational and interactive tool, which will evolve with the work of the network.
2016年,TMNLab发布了《法国剧院数字化现状报告》(Statement of Digital Theatres),该调研由法国文化部支持,相关原始数据集页面为https://www.data.gouv.fr/fr/datasets/etat-des-lieux-du-numerique-dans-theatres-en-france/。本次调研对法国公立与民营剧院的数字化实践进行了全面盘点,覆盖公共关系、宣传推广、工作组织(技术手段、组织结构、人员培训)以及机构战略愿景等多个维度。 尽管该调研成果长期作为行业专业人士的权威参考,但随着行业使用习惯与实践的演变,加之全新发展机遇的涌现,启动新一轮调研的需求应运而生。如今这一工作已完成,本次调研覆盖了近550家文化机构,包括剧院、歌剧院、当代音乐演出场地、马戏场馆、编舞中心、艺术节、卡巴莱演艺场所、视觉艺术空间等。 举例而言,2021年TMNLab启动相关反思并更新了调研基线。五年来数字化挑战的演变幅度之大,已无法仅通过更新2016年的调研数据来准确捕捉行业变革的真实面貌。为此,TMNLab设计了全新问卷,以期从三大维度深入剖析文化机构如何融入数字化挑战、工具与实践: ——“项目与组织”维度:探讨机构在自身项目规划中以及针对团队与节目编排的数字化转型路径; ——“受众触达”维度:重点分析宣传推广与受众引导工作; ——“内部数据治理”维度:聚焦机构内部的数据管理工作。 本次全新调研由专注于文化领域的独立研究与咨询机构“公众之眼”(The Eye of the Public)负责执行。BAM集体的设计者通过为调研反馈设计全新的提交形式,打造了一款兼具反思性、实操性与交互性的工具,该工具将随行业网络的实践不断迭代演进。



