Desktop Search: Results by Keyword Phrase, Browser, Domain, and More
收藏Snowflake2024-11-27 更新2024-11-28 收录
下载链接:
https://app.snowflake.com/marketplace/listing/GZT0ZGG920R
下载链接
链接失效反馈官方服务:
资源简介:
Comscore’s Desktop Search data offers powerful insights for market analysis, backed by a trusted, privacy-compliant dataset that helps brands stay competitive and aligned with audience behavior in a dynamic search environment. This dataset is ideal for a wide range of applications, from search engine marketing (SEM) & search engine optimization (SEO) to detailed search consumption & trend analysis.
<p><br/></p>
**Use Cases**
1. SEM/SEO Optimization: Leverage granular search data to refine SEM strategies and improve site SEO by understanding panelist search behaviors.
2. Population-Level Search Trends: Identify and trend search consumption patterns across the general population or specific cohorts, benefiting marketers, financial services, and research institutions.
3. Click-Through Analysis: Analyze panelist click-through rates on sponsored versus organic links to inform strategic decisions and content placement.
4. Data Matching Capabilities: Enhance your dataset by matching Comscore’s panel to other datasets through leading identity resolution providers like Blockgraph, Experian, or LiveRamp.
<br/>NOTE: For more information including pricing, please contact: [SnowflakeMarketplaceSales@comscore.com](mailto:SnowflakeMarketplaceSales@comscore.com)
提供机构:
Comscore
创建时间:
2024-10-28
搜集汇总
数据集介绍

背景与挑战
背景概述
该数据集由Comscore提供,包含桌面搜索的多维度结果,如关键词短语、浏览器和域名,适用于市场分析和搜索行为洞察。它支持SEM/SEO优化、搜索趋势分析、点击率评估以及通过第三方提供商进行数据匹配,帮助品牌在动态搜索环境中保持竞争力。
以上内容由遇见数据集搜集并总结生成



