Data of a replication study on private label products

This data was gathered to see what influences people's decisions to buy private label products. Demographic information, the most commonly visited grocery store, private label product categories purchased, and research questions are all included in the dataset. There are a total of 32 research questions in this study. The store image, service quality, private label brand image, perceived risk, price consciousness, and purchase intention factors are made up of these variables. The information also includes grouped store types such as discount, national, and local/wholesale, as well as factor means. In the field study, the face-to-face survey method was preferred. A total of 1505 usable surveys were collected.本数据集的采集旨在探究影响消费者购买自有品牌（private label products）决策的各类因素。数据集涵盖人口统计信息、消费者最常光顾的杂货店类型、所购买的自有品牌商品品类，以及研究相关问题。本研究共设置32个研究问题，其所涉及的变量包括店铺形象、服务质量、自有品牌形象、感知风险、价格意识以及购买意愿等维度。数据集同时包含折扣店、全国连锁超市、本地/批发店等分组店铺类型数据，以及各因子的均值信息。本次实地调研采用面对面访谈法开展，最终共回收有效问卷1505份。