Consumer Survey (June 1962)

Omnibus survey from the area of market research.

Topics: Assessment of personal economic situation; judgement on income
development and expected price development; attitude to the social
market economy; shopping habits; liquidity preference; savings habits;
perceived possibilities to prevent price increases through
corresponding consumer behavior; purchase plans; attitude to
advertising and discount stores; going to the movies; smoking habits;
self-assessment of condition of health; attitude to oral vaccination;
perception of advertising on radio and television; judgement on the
situation of Berlin; party preference and voting intent; media usage;
housing situation; participation in games of chance; self-assessment of
social class.

Demography: age (classified); sex; marital status; religious
denomination; religiousness; school education; employment; household
income; size of household; head of household; city size; state;
willingness to participate in the interview.

Interviewer rating: interest of respondent in survey topic; economic
situation of respondent; weekday of interview.