WIPNZ2013: World Internet Project New Zealand

From 2007, the Institute of Culture, Discourse and Communication (ICDC) at AUT University is conducting a long-term survey to track trends in Internet use, and to document the role and impact of the Internet in New Zealand society. The Internet has changed how business and trade deals are made; how schools and other academic institutions, councils, media and advertisers operate. The Internet also impacts on family interaction, the ways in which people form new friendships, and the communities to which people belong.The World Internet Project New Zealand is an extensive research project that aims to provide important information about the social, cultural, political and economic influence of the Internet and related digital technologies. As part of the World Internet Project, an international collaborative research effort, WIP NZ enables valid and rigorous comparison between New Zealand and 30 other countries around the world. Each partner country in WIP shares a set of 30 common questions.ICDC’s longitudinal survey includes a cross-section of participants aged 12 and up across New Zealand. A quota ensures that people of Māori, Pasifika and Asian descent, and the range of age-groups, are not underrepresented. The survey investigates Internet access and targets Internet users as well as non-users; who uses this technology and what they do online. It also considers offline activities such as how much time is spent with friends and family. Other questions address issues such as the effects of the Internet on language use and cultural development; the role of the Internet in accessing information or purchasing products; and how the Internet affects the educational and social development of New Zealand children. In addition to studying the impact of the Internet, the survey tracks the effectiveness of strategies to address issues such as the digital divide between rich and poor; urban and rural.Universe: People 12 years and over with a landline phone.Data Collection: Phoenix Research Ltd; Buzz Channel.Sampling: The sample design involved the following strata: Recontact of those in the 2011 (and earlier) samples who had indicated that they were prepared to consider answering a further wave of the WIP study. Of these, those who had provided an email address in a previous sample were invited to complete the survey online; the remainder were contacted using CATI telephone interviewing.A fresh CATI telephone sample drawn to provide adequate coverage (in conjunction with the recontact and online components) of the New Zealand population Fresh simple random sample of phone numbers.Three further simple random targeted booster samples of phone numbers within mesh blocks known to have: >30% Māori people;>30% Pasifika people;>30% Asian people.An online panel sample drawn to provide adequate coverage (in conjunction with the recontact and fresh telephone components) of the New Zealand population.An online sample of people without landlines, also members of the same panel.The sampling frames for the CATI telephone fresh simple random sample and the three targeted booster samples were calculated by using 2006 census data on the number of households with access to a telephone (using a database of phone numbers purchased from Yellow Ltd). This sampling strategy incorporates over-sampling of Māori, Pasifika and Asian people (often under-represented populations) to ensure adequate numbers of respondents in these cells.Representative coverage of geographic areas and gender was ensured by the setting of quota based on census data.Exclusions: non-users of the internet without landlines; non-English speakers; those refusing.Mode: Telephone interview.自2007年起，奥克兰理工大学（AUT University）下属的文化、话语与传播研究所（Institute of Culture, Discourse and Communication, ICDC）长期开展一项追踪互联网使用趋势的调研，旨在记录互联网在新西兰社会中的角色与影响。互联网已改变商务贸易的开展模式、学校及其他学术机构、地方议会、媒体与广告商的运营方式；同时，互联网也对家庭互动、人们建立新友谊的路径，以及个体所属社区产生深远影响。 世界互联网项目新西兰分部（World Internet Project New Zealand，以下简称WIP NZ）是一项大规模研究项目，旨在提供有关互联网及相关数字技术在社会、文化、政治与经济领域影响力的核心信息。作为国际协作研究项目世界互联网项目（World Internet Project）的组成部分，WIP NZ可实现新西兰与全球其余30个国家间的有效且严谨的对比。WIP的每个参与国均共享一套包含30个标准化问题的调研问卷。 ICDC的纵向调研覆盖新西兰境内12岁及以上的跨年龄段参与者。调研配额机制确保毛利族（Māori）、太平洋岛民（Pasifika）及亚裔群体，以及各年龄层不会出现代表性不足的情况。该调研不仅针对互联网用户与非用户，探查互联网接入情况，明确互联网使用者的身份及其线上行为；同时也关注线下活动，例如人们与亲友共度的时长。其他调研问题则涉及互联网对语言使用与文化发展的影响、互联网在获取信息或购买商品中发挥的作用，以及互联网如何影响新西兰儿童的教育与社交发展。除研究互联网的影响外，该调研还追踪旨在解决贫富间、城乡间数字鸿沟问题的相关策略的有效性。 调研总体：拥有固定电话的12岁及以上人群。 数据采集执行方：Phoenix Research Ltd、Buzz Channel。 抽样方案：本次抽样设计涵盖以下层级： 1. 回访2011年（及更早）调研样本中曾明确表示愿意参与后续WIP研究波次的受访者。其中，此前调研中提供过电子邮箱的受访者受邀在线完成问卷；其余受访者则通过计算机辅助电话访谈（Computer-Assisted Telephone Interviewing, CATI）进行联系。 2. 抽取全新的CATI电话样本，以结合回访与在线调研组件，充分覆盖新西兰总人口。该样本为简单随机抽取的电话号码样本。 3. 额外抽取3个针对性增强抽样的简单随机电话号码样本，样本所在的普查网格区块（mesh blocks）分别满足：毛利族人口占比>30%、太平洋岛民人口占比>30%、亚裔人口占比>30%。 4. 抽取在线面板样本，结合回访与全新电话调研组件，充分覆盖新西兰总人口。 5. 抽取无固定电话的在线面板受访者样本。 CATI电话全新简单随机样本与3个针对性增强样本的抽样框，依托2006年人口普查中拥有固定电话的家庭数量数据（通过从Yellow Ltd采购的电话号码数据库构建）计算得出。该抽样策略对毛利族、太平洋岛民及亚裔群体（通常代表性不足的群体）进行了过度抽样，以确保这些群体中拥有充足的受访者数量。同时，基于人口普查数据设置配额，确保地理区域与性别覆盖的代表性。 排除标准：无固定电话的互联网非使用者、非英语使用者，以及拒绝参与调研的受访者。 调研方式：电话访谈。