Inferred Audiences from Video Content

Qortex turns **content consumption and creative** into audience intelligence. Using 3.5B+ verified in-video ad interactions, we infer who viewers are based on *what they engage with*, not personal data. We transform how brands find and understand audiences in a privacy-first, video world. Instead of relying on cookies or demographics, we analyze the **content people consume** to infer their **intent, mindset, and affinities**. Test<br/>

Our data foundation comes from **Qortex On-Stream**, a proprietary in-video ad format that captures what content caused a user to engage with what type of ad. From this behavioral graph of **3.5B+ user interactions**, we build **inferred audience segments** and deliver **creative resonance insights** that help brands reach audiences more efficiently and effectively.<br/>

# **Key Benefits**

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- **Reach audiences beyond cookies and IDs:** Privacy-safe targeting based on content behavior instead of personal identifiers.<br/>
- **Uncover whitespace in crowded categories:** Discover “surprising” audiences adjacent to your core, where competition is low and performance is high.<br/>
- **Boost performance and efficiency:** Lower CPMs by reaching your core audiences contextually, where they’re most engaged.<br/>
- **Activate with precision:** Deploy off-the-shelf inferred audiences, or request custom ones aligned to your campaign and brand.<br/>

# **Sample Off-the-Shelf Audiences**<br/>

Activate from our prebuilt inferred audiences, including:

- Auto Enthusiasts & In-Market Car Buyers
- Avid Readers & Book Lovers
- Business Decision-Makers & Financially Savvy Consumers
- Job Seekers & Career-Focused Professionals
- Students, Educators & Lifelong Learners
- Event-Goers & Experience Seekers
- Parents & Family-Oriented Consumers
- Art Collectors & Culture Enthusiasts
- Foodies & Culinary Enthusiasts
- Health-Conscious & Wellness-Focused Consumers
- Hobbyists & Passion Pursuers
- Home Improvers & DIY Enthusiasts
- Health Information Seekers & Medical Intenders
- Film Buffs & Entertainment Seekers
- Music Lovers & Audio Streamers
- News Followers & Politically Engaged Audiences
- Financial Planners & Savings-Minded Consumers
- Pet Owners & Animal Lovers
- Trendsetters & Pop Culture Fans
- Home Shoppers & Real Estate Intenders
- Faith-Based & Spiritual Audiences
- Science & Innovation Enthusiasts
- Deal Seekers & Active Shoppers
- Sports Fans & Fitness Enthusiasts
- Fashionistas & Style-Conscious Consumers
- Tech Enthusiasts & Early Adopters
- TV Viewers & Streaming Content Fans
- Travel Intenders & Adventure Seekers
- Gamers & Esports Enthusiasts
- ... and more!

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原始信息汇总

Inferred Audiences from Video Content 数据集概述

数据集名称

Inferred Audiences from Video Content

提供商

Qortex

数据集描述

Qortex 通过分析用户观看的视频内容来推断受众群体，而非依赖个人数据。其数据基础来源于专有的视频内广告格式“Qortex On-Stream”，该格式捕获了导致用户与特定类型广告互动的内容。基于超过35亿次已验证的视频内用户互动行为图谱，构建推断出的受众细分并提供创意共鸣洞察。

关键优势

• 触及超越Cookie和ID的受众：基于内容行为的隐私安全定向，而非个人标识符。
• 在拥挤的类别中发现空白领域：发现核心受众之外的“令人惊讶”的相邻受众，竞争低且表现高。
• 提升性能和效率：通过情境化触达核心受众以降低CPM，在他们参与度最高的地方。
• 精准激活：部署现成的推断受众，或请求与您的活动和品牌一致的自定义受众。

样本现成受众

可激活的预构建推断受众包括（但不限于）：

• 汽车爱好者与市场购车者
• avid读者与书籍爱好者
• 商业决策者与精明的金融消费者
• 求职者与职业专注的专业人士
• 学生、教育工作者与终身学习者
• 活动参与者与体验寻求者
• 父母与家庭导向的消费者
• 艺术收藏家与文化爱好者
• 美食家与烹饪爱好者
• 健康意识与健康专注的消费者
• 业余爱好者与激情追求者
• 家居改善者与DIY爱好者
• 健康信息寻求者与医疗意向者
• 电影迷与娱乐寻求者
• 音乐爱好者与音频流媒体用户
• 新闻关注者与政治参与受众
• 财务规划师与储蓄意识消费者
• 宠物主人与动物爱好者
• 潮流引领者与流行文化粉丝
• 家居购物者与房地产意向者
• 信仰与精神受众
• 科学与创新爱好者
• 交易寻求者与活跃购物者
• 体育迷与健身爱好者
• 时尚达人与注重风格的消费者
• 科技爱好者与早期采用者
• 电视观众与流媒体内容粉丝
• 旅行意向者与冒险寻求者
• 游戏玩家与电子竞技爱好者

业务需求

• 受众细分：基于超过35亿次已验证的视频互动，构建隐私优先的受众细分，针对用户意图和心态，而非依赖Cookie或人口统计数据。
• 市场分析：发现核心类别之外的隐藏亲和力和“令人惊讶”的受众相邻性，揭示新的市场机会和增量触达。
• 个性化客户体验：提供与观众当前内容消费和情感背景相符的广告，确保信息传递与其当前心态产生共鸣。
• 客户获取：通过他们消费的视频内容，在视频渠道上扩展对核心客户的触达，从而以更低的成本获得更多销售。

数据字典

表名：SNOWFLAKE_VIDEO_AUDIENCES

数据预览（示例）：

PAGE_URL	AUDIENCE_NAME	MEDIA_IAB22_TIER1_NAME	MEDIA_DURATION	MEDIA_URL
https://beyondtheflag.com/nascar-playoff-race-las-vegas-3-lineup-changes-confirmed-01k76a4t4d35	Outdoor & Adventure Enthusiasts - Video	Sports	00:03:37	https://vms-videos.minutemediaservices.com/01k7f73hybjg1wnmqqsc/m3u8/01k7f73hybjg1wnmqqsc.m3u8
https://www.usatoday.com/story/sports/fantasy/football/2025/10/11/week-6-fantasy-football-rb-rankings-start-sit/86602445007	Fantasy League Participants - Video	Sports	00:01:29	https://hlsmedia.gannett-cdn.com/authoring/videos/presto/renditions/86590989007/0b09c494-6188-4fea-ae7d-52f01bcbe22a/480p_30fps,720p_30fps,1080p_30fps,master.m3u8?subtitles=86590989007
https://www.si.com/nfl/lions/news/lions-injury-updates-d-j-reed-terrion-arnold	Outdoor & Adventure Enthusiasts - Video	Sports	00:01:31	https://vms-videos.minutemediaservices.com/01k6967ggkhs0525p657/m3u8/01k6967ggkhs0525p657.m3u8
https://nypost.com/2025/09/30/sports/jonathan-kuminga-signs-two-year-48-5m-warriors-contract	Sports Team Fans - Video	Sports	00:02:17	https://vms-videos.minutemediaservices.com/01k6xhb34nz4e56p8bf8/m3u8/01k6xhb34nz4e56p8bf8.m3u8
https://www.windycitygridiron.com/chicago-bears-news/102130/bear-bones-getting-you-ready-for-bears-vs-bengals-caleb-williams-injury	Sports Team Fans - Video	Sports	00:08:05	https://cdnmedia.sendtonews.com/videos/m3u8/53364001813536485690260f0a7e8e7.38198931playlist.m3u8
https://elclasificado.com/orangecounty/empleos/meseros-cocineros/solicito-gentes-en-buena-park-20765972	Sports Attendees & Fans - Video	Events and Attractions	00:00:39	https://cdnmedia.sendtonews.com/videos/m3u8/53635222054673000690ae242a1e377.92646568playlist.m3u8
https://www.rd.com/list/things-in-your-basement-that-a-professional-organizer-would-throw-out	Premium Shoppers - Video	Shopping	00:01:03	https://videos-cloudfront.jwpsrv.com/6902a71e_b4df50c289d287fbaf8d7e90b34511eda1d9a284/content/conversions/DtVuWlZm/videos/iIIC0nzq-31128704.mp4
https://www.stltoday.com/sports/professional/mlb/cardinals/article_e367cf7a-fbfd-43ef-b95e-1e091969801f.html	Outdoor & Adventure Enthusiasts - Video	Sports	00:13:30	https://redirect.field59.com/video/b129e0c82ba6ce0b2d18213b602c7a70b58238a8.mp4
https://www.thedailybeast.com/disney-and-hulu-cancellations-double-after-kimmel-suspension	Affluent Travelers & Frequent Flyers - Video	Travel	00:02:46	https://cdn.jwplayer.com/videos/pO2dVvog-4mhnerA2.mp4
https://www.yardbarker.com/nfl/articles/bears_pull_off_feat_never_done_since_1926_when_they_were_also_involved/s1_17114_42898279	Outdoor & Adventure Enthusiasts - Video	Sports	00:06:54	https://vms-videos.minutemediaservices.com/01k7hedfcz9sn9bxj0c5/m3u8/01k7hedfcz9sn9bxj0c5.m3u8

使用示例

查询“Premium Shoppers - Video”受众： sql SELECT PAGE_URL FROM SNOWFLAKE_VIDEO_AUDIENCES WHERE AUDIENCE_NAME = Premium Shoppers - Video;

定价与获取

• 可请求访问Qortex的推断视频受众数据。
• 可获取自定义视频受众细分。

类别标签

• Analytics Tools
• Audience Segmentation
• Customer Acquisition
• Market Analysis
• Marketing
• Media
• Personalize Customer Experiences

联系方式

• 销售：[e-mail]
• 支持：[e-mail]

数据更新频率

每日

云区域可用性

AWS：US East (N. Virginia)

法律条款

Standard

关于提供商

Qortex是一个人工智能驱动的平台，通过提供直接将视频与绩效结果联系起来的可行洞察，帮助企业释放视频内容的全部价值。专注于视频数据，Qortex增强了货币化、参与度和隐私性，使品牌、出版商和创作者能够做出更智能、数据驱动的决策。