Consumer View

**Description**
Demographic audiences include gender, age, education, household income, occupation, housing attributes, life events, and the presence of children. Lifestyle audiences include activities, interests, financial behavior, health, fitness, hobbies, and purchase affinity.

**Use Cases**
These segments offer insights into demographic characteristics such as age, ethnicity, gender, education, occupation, financial characteristics, behavioral interests, activities and hobbies, life events, property, and mortgage details.

- Target young adults (i.e., 18-21 or 20-25) with ads highlighting the current fashions in fitness apparel and promoting the advantages of having the right equipment for their workouts
- Ads directed at affluent households could feature offers for luxury goods, exclusive travel experiences, private memberships, and other more sophisticated services

**Sample Data Elements**

- Demographic – Age, gender, education, occupation, homeowner/renter
- Financial – Consumer spending, financial personalities, net assets, Fair Lending Act (FLA friendly), in-market, and financial status
- Behavioral – Interest, activities, hobbies
- Life Events – New parents, new movers, new homeowners
- Property and Mortgage – Property detail, sale prices, current home value

**Treating Data With Respect:**
https://www.experianplc.com/responsibility/treating-data-with-respect/

**Note:** Data is delivered with RampIDs. Click “Request access” to contact LiveRamp, if you are not RampID enabled.