Data and images used for "An exploratory study using graphic design to communicate consumer benefits on food packaging"

Datafile used for the paper: An exploratory study using graphic design to communicate consumer benefits on food packaging <br> The first variables show the ratings on the individual items (healthy - trustworthy) Then you find the demographics, the coding for condition and product, and the scores on the sum variables I created (SHealth - Sconfusing), Followed by the dummy variables used H1-H3 (health), N1-N3 (environment) S1-S3 (other) <br> In addition, I added files of the pictures that we used for the study<br>

本数据集用于以下论文：《一项利用平面设计（graphic design）传递食品包装消费者利益点的探索性研究》。
数据集的首组变量为各条目（从“健康”至“值得信赖”）的评分；随后为人口统计学信息、实验条件与产品的编码，以及我构建的求和变量得分（SHealth至Sconfusing）；最后为所用的虚拟变量（dummy variable）：H1-H3（对应健康维度）、N1-N3（对应环境维度）、S1-S3（对应其他维度）。
此外，本数据集还包含本次研究中使用的图片文件。