eCommerce Benchmark KPIs: DIY in South Africa

In 2023, next to an add-to-cart rate of 7.4%, a cart abandonment rate of 83.9%, and a conversion rate of 1.2%, the eCommerce Benchmark KPIs for DIY in South Africa also consist of an AOV of US$149.1, a discount rate of 6.7%, and a return rate of 6%.

至2023年，南非DIY电商行业的关键绩效指标（KPIs）除7.4%的购物车添加率、83.9%的购物车放弃率及1.2%的转化率外，还包括平均订单价值（AOV）为149.1美元、折扣率为6.7%以及退货率为6%。