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Personalised Pricing in the Digital Era

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Organisation for Economic Co-operation and Development2026-04-11 收录
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https://www.oecd.org/en/publications/personalised-pricing-in-the-digital-era_db4d9c9c-en.html
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This paper analyses particular forms of personalised pricing that are more likely to be observed in digital markets, supported by automated data tools and involving business-to-consumer relationships. It was prepared as a background note for a discussion held at the OECD in November 2018 on personalised pricing in the digital era.
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