头条榜单数据

头条榜单数据，通过监测头条自有媒体账号、竞品账号、投放媒体账号，实时获取账号多维数据进行分析，根据不同场景的需要，自动生成传播分析报告。 为企业融媒体变现提供专有渠道；为品牌主提供产品销售渠道；为媒体主提供选品渠道；为品牌主选KOL提供数据支撑；为广电机构提供收视/收听数据。基于中科网联自研的融媒体大数据评价体系，对头条的媒体账号进行传播力监测，对单篇文章的传播情况进行全程监控，详细列举作品在头条的传播情况，实时查看互动数与传播的差距，综合测量账号运营权重，提供不同类型的数据指标对比，帮助内容发布者直观感知不足，优化内容，提升传播影响力。 头条指数计算规则： 1、N1=Ln（原始数据+1)，Nx=Ln（原始数据+1)，x=N1*权重+…Nx*权重 2、头条权重计算： X=Ln(发文数+1)*0.3+Ln(阅读数+1)*0.4+Ln(评论数+1)*0.2+Ln(粉丝数+1)*0.1 3、新媒体指数=X*X*10 取整 备注：将各指标项原始数据的值加1之后，求取以e为底的对数，再将得到的对数乘以相应的权重，各个对数乘以权重之后再加和得到X, X*X*10后取整，即为最终指数。Toutiao Ranking Data: By monitoring Toutiao's in-house media accounts, competitor accounts and advertised media accounts, it collects multi-dimensional data of accounts in real time for analysis, and automatically generates communication analysis reports tailored to the needs of different scenarios. It provides exclusive channels for enterprise media convergence monetization, product sales channels for brand advertisers, product selection channels for media operators, data support for brand advertisers when selecting key opinion leaders (KOLs), and viewing/listening ratings data for radio and television institutions. Based on the self-developed big data evaluation system for media convergence by Zhongke Wanglian, this dataset monitors the communication influence of Toutiao's media accounts, conducts full-process tracking of the propagation of individual articles, details the propagation performance of works on Toutiao, enables real-time checking of the gap between interaction volume and propagation scope, comprehensively evaluates the operational weight of accounts, provides comparisons across different types of data indicators, and helps content publishers intuitively identify shortcomings, optimize their content and enhance overall communication influence. Toutiao Index Calculation Rules: 1. Basic formula: N1 = Ln(raw_data + 1), Nx = Ln(raw_data + 1), X = N1*weight1 + … + Nx*weightx 2. Toutiao Weight Calculation: X = Ln(number_of_published_articles + 1)*0.3 + Ln(number_of_views + 1)*0.4 + Ln(number_of_comments + 1)*0.2 + Ln(number_of_followers + 1)*0.1 3. New Media Index: Round(X*X*10) Note: For each indicator, add 1 to its raw value first, then calculate the natural logarithm with e as the base. Multiply each obtained logarithm by its corresponding weight, sum all the weighted logarithm values to obtain X. Finally, round the result of X*X*10 to an integer, which is the final Toutiao Index.

搜集汇总

数据集介绍

特点

头条榜单数据由中科网联数据科技有限公司提供，包含1500条记录，每月更新。数据涵盖头条账号的多维指标（如发文数、阅读数、评论数等），并通过自研算法计算头条指数，应用于传播分析、KOL选择等场景。