A Study on Customer Perception Regarding Marketing Strategies Adopted by HDFC Life Insurance

Life insurance is one of the most difficult products to sell.
Though one might debate its long-term benefits, in today's
materialistic society, customers are becoming increasingly
careful about their investments and the returns they receive.
Customers were made aware of several features of a life
insurance product and their individual opinions regarding
the policy in this study. The different features of a life
insurance plan might be explained in terms of their
relevance to policyholders. The study aims to understand
the view point of customers regarding marketing strategies
so as to know its effectiveness for devising the appropriate
one in days to come.
Keywords: Marketing Strategies, Insurance,
Customer