Acxiom Activation 1st Party Data

It is well-known that 1st Party data (1PD) is the superior currency in advertising. Acxiom enables the biggest brands to onboard CRM data and activate across all channels. Acxiom identifies the intersection between client CRM data and display, social and programmatic users and offers you the possibility of addressing your customers online for up and cross-selling opportunities.

1PD (CRM-Data) touchpoints for onboarding:
- Name and postal address (street, house number, ZIP, city)
- Email address
- Phone number
- Device ID
- Gender and date of birth

Onboarding Process:
- Kick-off: Defining campaign goals and settings
- Legal including Data Privacy Agreement (DPA)
- 1PD delivery from client to Acxiom.
- 1PD data cleansing
- Recognition and partners' ID enhancement
- ID based activation in your publisher’s or platform’s ad-account

Why onboarding with Acxiom?
- Direct Integration: Acxiom has direct integration to the most valuable platforms and publishers including a direct matching as well as an end-to-end CPA chain.
- Highest match rate across all channels: Acxiom provide the highest match rate across all channels given it long year partnership with the leading platforms and partnerships combined with the most valuable match data spine.
- Fully GDPR compliant: State of the art data privacy and compliance guidelines. Acxiom acts under DPA and only shares ID with the partners. No client’s data is transferred to publishers and platforms