AN EMPIRICAL STUDY OF UTAUT MODEL ON THE ADOPTION OF AI TECHNOLOGIES IN VIETNAMESE HIGHER EDUCATION

This dataset supports an empirical study examining factors influencing the adoption of AI technologies in Vietnamese higher education. Guided by an integrated framework based on UTAUT, TAM, and Perceived Organizational Support (POS), the study tests whether performance expectancy, effort expectancy, social influence, facilitating conditions, perceived usefulness, perceived ease of use, and organizational support predict users’ intention to adopt AI technologies.

The data consist of anonymised survey responses collected online from participants affiliated with Vietnamese universities, including students and academic staff. Questionnaire items were adapted from validated technology acceptance scales and measured using Likert-type responses.

Results indicate that perceived usefulness, ease of use, performance expectancy, and organizational support significantly influence positive attitudes and behavioural intention toward AI adoption. The dataset can be reused for replication studies, comparative research, or further modelling of technology adoption in higher education contexts.