Bridging the Chatbot Connection: The Role of AI-driven Chatbot Affordances in E-commerce Purchase Intention

This dataset contains survey responses collected to examine the impact of AI-driven chatbot affordances on purchase intention in the e-commerce sector in Sri Lanka. It includes data on key mediators such as customer engagement, trust, and satisfaction, along with demographic variables such as age, gender, employment type, and online shopping frequency. The dataset is structured using a 5-point Likert scale and supports analyses using PLS-SEM. It is valuable for researchers exploring consumer behavior, AI applications, and digital marketing strategies in online retail.本数据集收录了用于探究斯里兰卡电商领域人工智能驱动型聊天机器人功能可供性（AI-driven chatbot affordances）对消费者购买意愿影响的调研问卷回复数据。数据集包含客户参与度、信任度与满意度等关键中介变量，同时涵盖年龄、性别、就业类型、线上购物频次等人口统计学变量。该数据集基于5点李克特量表（5-point Likert scale）构建，支持采用偏最小二乘结构方程模型（PLS-SEM）开展分析工作。本数据集可供探索在线零售领域消费者行为、人工智能应用及数字化营销策略的研究人员使用，具有较高的学术研究价值。