eCommerce Benchmark KPIs: Tools & Construction Supplies in the U.S.

In 2023, next to an add-to-cart rate of 11.2%, a cart abandonment rate of 72.8%, and a conversion rate of 3%, the eCommerce Benchmark KPIs for Tools & Construction Supplies in the U.S. also consist of an AOV of US$181.8, a discount rate of 9%, and a return rate of 10.2%.

于2023年，美国工具与建筑用品电子商务领域的基准关键绩效指标（KPI）除却11.2%的加入购物车比率、72.8%的购物车放弃率以及3%的转化率之外，还包括平均订单价值（AOV）为181.8美元、9%的折扣率和10.2%的退货率。