The Future of Journalism: AI Acceptance and It's Implication in Newsroom

The integration of Artificial Intelligence (AI) in journalism marks a significant evolution in news reporting and the media landscape, while at the same time introducing changes at least on three levels: the role of journalists in text production, their replacement in executing some activities, and interaction with the audience. This study proposes a conceptual model based on the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT) to understand the acceptance of AI in Newsrooms in Indonesia. From the measurement results, a total of 100 respondents were obtained for the study. The acceptance was examined using linear regression analysis, with the TAM Model and UTAUT Model serving as the theoretical framework and the following independent variables: Perceived Ease of Use (PE) and Usefulness (UT) and Effort Expectancy (SAP). From the findings, it's clear that various factors positively influence the behavior intention (BI) in adopting AI within the newsroom context. To effectively adopt AI, selecting technologies that prioritize user benefits and performance enhancement is crucial. Decision-makers recognize AI's potential to significantly aid journalistic work in the future, indicating a growing acceptance and integration of AI technologies in newsroom operations.