Reebok brand profile in the United States 2022

How high is the brand awareness of Reebok in the United States?When it comes to sports and outdoor online shop users, brand awareness of Reebok is at 87% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Reebok in the United States?In total, 35% of U.S. sports and outdoor online shop users say they like Reebok. However, in actuality, among the 87% of U.S. respondents who know Reebok, 40% of people like the brand.What is the usage share of Reebok in the United States?All in all, 21% of sports and outdoor online shop users in the United States use Reebok. That means, of the 87% who know the brand, 24% use them.How loyal are the customers of Reebok?Around 17% of sports and outdoor online shop users in the United States say they are likely to use Reebok again. Set in relation to the 21% usage share of the brand, this means that 81% of their customers show loyalty to the brand.What's the buzz around Reebok in the United States?In June 2022, about 20% of U.S. sports and outdoor online shop users had heard about Reebok in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Reebok in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Reebok在美国的品牌知名度究竟如何？针对体育及户外用品在线购物用户群体，Reebok的品牌知名度在美国高达87%。此调查采用辅助品牌识别的概念进行，向受访者展示了品牌的标志以及文字名称。Reebok在美国的受欢迎程度如何？总体而言，35%的美国体育及户外用品在线购物用户表示他们喜欢Reebok。然而，实际上，在知晓Reebok的87%的美国受访者中，有40%的人对品牌表示喜爱。Reebok在美国的使用份额是多少？总的来说，21%的美国体育及户外用品在线购物用户使用Reebok。这意味着，在知晓该品牌的87%的人中，有24%的人使用其产品。Reebok的消费者忠诚度如何？大约17%的美国体育及户外用品在线购物用户表示他们可能会再次使用Reebok。将此与品牌的21%的使用份额相对比，这表明81%的消费者对品牌表现出忠诚。围绕Reebok在美国的舆论氛围如何？截至2022年6月，大约20%的美国体育及户外用品在线购物用户在过去三个月内通过各种媒体、社交媒体或广告渠道听说过Reebok。在知晓该品牌的87%的人中，这占23%，意味着在调查期间，Reebok在美国的舆论氛围并不热烈。若您希望比较不同品牌，可通过我们精心设计的消费者洞察品牌关键绩效指标调查，依据您的选择对调查项进行深入挖掘，按总在线人口或特定品牌的用户进行筛选，或针对您量身定制的目标群体进行深入分析。