Journal of Interactive Advertising Impact Factor, Indexing, Ranking 2024

The Journal of Interactive Advertising (JIA)  is an esteemed international, peer-reviewed journal dedicated to advancing knowledge and understanding in the field of interactive advertising, marketing, and communication in our ever-expanding networked world. JIA distinguishes itself as the sole advertising journal of its kind due to its exclusive focus on interactivity. Through the exploration of both theoretical and empirical implications related to interactive advertising, JIA contributes to a more comprehensive understanding of the role of advertising in this dynamic process. JIA recognizes the vital role of technological advancements in driving interactivity and seeks to incorporate new technologies, emerging theories, and cutting-edge interactive media into advertising research methodologies and approaches. To this end, we encourage submissions covering a broad range of topics related to interactive advertising, including the role of interactivity in advertising effectiveness, media interactivity, global and multicultural perspectives, research methodologies, and the economic and social impact of interactive advertising.

《互动广告杂志》（Journal of Interactive Advertising，简称 JIA）系享有盛誉的国际性同行评审期刊，专注于推进我们在不断扩展的网络世界中，对互动广告、市场营销和传播领域的知识及理解。JIA 以其独特的聚焦于互动性而区别于同类广告期刊，成为该领域的唯一专业期刊。通过探讨与互动广告相关的理论与实证影响，JIA 为全面理解广告在动态过程中的作用做出了贡献。JIA 认识到技术进步在推动互动性方面所扮演的关键角色，并致力于将新技术、新兴理论和前沿互动媒体融入广告研究的方法论和策略中。为此，我们鼓励提交涵盖与互动广告相关广泛主题的稿件，包括互动性在广告有效性中的作用、媒体互动性、全球及跨文化视角、研究方法，以及互动广告的经济和社会影响。