Transformation of digital technology usage in alpine skiing

The aim of this master's thesis is to investigate the potential, conditions and prerequisites for a successful transformation of digital technology use practices from the performance sector to the junior sector and mass sports. To this end, qualitative data collection was carried out in the form of 18 semi-structured interviews with experts from the sector. From the results, it can be concluded that a transformation of digital technologies towards the junior level makes sense above all. Especially the openness of the coaches as well as the interpretation of newly acquired data are necessary for a transformation. There are too few points of contact and overlaps with the performance sector for a transformation toward mass sports. Mainly, the goals between these two sectors are too different. In performance sports, what counts in the end is who is the fastest, while in mass sports the focus is on having fun. Furthermore, the use of these technologies and their data acquisition must not negatively affect the fun and enjoyment of skiing for athletes at all levels. This work can serve as a foundation for further research in extended realities as well as the reconciliation of ethics and digitization in the junior level.