美团闪购平台河南省曼秀雷敦商品SKU在线率数据
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通过分析美团闪购平台河南省内曼秀雷敦不同品类商品的SKU在线率，分析结果应用到品牌即时零售行业商品在线管理绩效评估体系中。（1）用于不同销售门店、渠道或者销售区域的内控管理，将SKU在线率数据是否达到指定值作为评判内部管理是否达标的重要量化依据；（11）用以精细化管理商品在线状态，及时优化商品供给与销售策略，提升在线商品数量与市场表现，高效驱动GMV（商品销售总额）增长，增强品牌即时零售竞争力。 1.数据来源采集自美团闪购平台，聚焦河南省内曼秀雷敦品牌，涵盖该品牌所有不同品类商品的SKU（库存单元）详情，包括品牌信息、商品名称、UPC（商品编码）、销售渠道、所在省份等核心字段。 2.数据处理 （1）状态分析与在线判定：对商品的状态细致筛查，区分可购买SKU与非在线商品，统计实际在线SKU数量。（2）目标在线SKU数量设定：依据品牌策略及与平台合作框架，针对省内销售渠道，科学选定应上线门店范围，据此确定不同品类商品的目标在线SKU数量 （3）SKU在线率计算：运用所得数据，计算品类SKU在线率=实际在线SKU数量/目标在线SKU数量，以此量化评估商品在线表现。 12.数据应用 将SKU在线率数据应用到品牌即时零售领域，一方面，用以品牌内部商品在线的目标考核；另一方面，优化商品供给与销售策略，提升在线商品数量与市场表现，高效驱动GMV(商品销售总额)增长，增强品牌即时零售竞争力。
This dataset conducts an analysis of the SKU online rate of Mentholatum products across various categories in Henan Province via the Meituan Flash Shopping platform, and the analysis results are applied to the commodity online management performance evaluation system of the brand's instant retail industry. (1) Internal control management for different sales stores, channels or sales regions: taking whether the SKU online rate data reaches the specified value as an important quantitative basis for judging whether the internal management meets the standards; (11) Refined management of product online status: timely optimize product supply and sales strategies, increase the number of online products and market performance, efficiently drive the growth of GMV (Gross Merchandise Volume), and enhance the brand's instant retail competitiveness. 1. Data Source The data is collected from the Meituan Flash Shopping platform, focusing on the Mentholatum brand in Henan Province, covering details of SKUs (Stock Keeping Units) of all products under this brand across different categories, including core fields such as brand information, product name, UPC (Universal Product Code), sales channel, and province of sale. 2. Data Processing (1) Status Analysis and Online Determination: Conduct detailed screening of product status, distinguish between purchasable SKUs and non-online products, and count the actual number of online SKUs. (2) Target Online SKU Quantity Setting: Based on the brand strategy and the cooperation framework with the platform, scientifically select the range of stores that should be online for the sales channels within the province, and determine the target online SKU quantity for products of different categories accordingly. (3) SKU Online Rate Calculation: Using the obtained data, calculate the category SKU online rate = actual number of online SKUs / target number of online SKUs, so as to quantitatively evaluate the product online performance. 12. Data Application Apply the SKU online rate data to the brand's instant retail field. On one hand, it is used for the target assessment of the brand's internal product online status; on the other hand, it optimizes product supply and sales strategies, increases the number of online products and market performance, efficiently drives the growth of GMV (Gross Merchandise Volume), and enhances the brand's instant retail competitiveness.
