THE IMPACT OF SOCIAL MEDIA INFLUENCERS USING CUSTOMER ENGAGEMENT THEORY ON THE ZOOMER GENERATION WITH PARTIAL AND SIMULTANEOUS TESTING

This research data is used to examine the effect of customer engagement on social media influencers through both partial and simultaneous testing.本研究数据集旨在通过分项检验与同步检验两种方式，探究消费者参与度对社交媒体影响者的影响效应。