Seasonal Audiences|广告定位数据集|受众细分数据集

In order to reach new customers, you need to identify the key characteristics of your best customers. InMarket’s Seasonal Audiences target your ideal customers based on where they go throughout the year. You can also match your data against these audiences.

**Why InMarket Audiences?**
Access 1,000+ turnkey, multidimensional audience segments applicable for any campaign strategy. The InMarket data universe is composed of nearly 200M, SDK-based monthly active users – or 77% of the adult US population

– Unrivaled performance–up to 3.7x higher than industry benchmarks
– Precise location, purchase, and intent data collected via vast direct InMarket SDK mobile app integrations and InMarket’s Owned & Operated app portfolio
– All data is normalized to account for regular device updates and enhanced predictability
– CCPA, GDPR, and HIPAA compliant while maintaining deep location attributes like visit frequency and dwell time
– Verified for scale, always delivering the highest level of accuracy and precision

**How We Do It**
With advanced data science and machine learning capabilities, InMarket combines our unique first-party consumer data with up to 1,000 trusted third-party attributes to guarantee scale and targeting across all your multidimensional campaigns. With InMarket’s acquisition of NinthDecimal, InMarket’s Syndicated Taxonomy is more comprehensive than ever before. By combining the best of both data collection methodologies, InMarket delivers Audiences built upon the highest data quality standards–ensuring you hit your ideal customer, every time!

**Seasonal Audiences**
InMarket’s Seasonal segments are built on stored historical visitation data, allowing us to create precise targeting segments for every major holiday and season.

**Table Sample:**
- Device_ID [MAIDs]
- Audience_Name

**Seasonal Audiences Sample Fields Include:**
- Device_ID
- Fall_Halloween
- Spring_MothersDayShoppers
- Summer_RecentGrads
- Winter_WinterSportsEnthusiasts
- Winter_AppleStoreHolidayShoppers
- Fall_ThanksgivingChefs
- Spring_TaxSeason
- Summer_BaseballFans
- Summer_BeachLovers
- Summer_NationalParksVisitors
- Summer_RecentGrads

Review the documentation for the full list of available audiences.

**Business Needs**
***Audience Segmentation***
Location and purchase data audicenes
***Accelerating Advertising Revenue***
Target your ideal customers based on where they go and what they do in the real world.

**Supported Use Cases**
- Strengthen loyalty and competitive conquesting
- Discover new high-intent consumers
- Drive brand awareness and engage in real time
- Maximize consumer lifetime value

**Audiences Catalog:** https://go.inmarket.com/inmarket-audiences-catalog

**Taxonomy:** https://go.inmarket.com/inmarket-audience-taxonomy

**Note:** Data is delivered with RampIDs. Click “Request access” to contact LiveRamp, if you are not RampID enabled.