eCommerce Benchmark KPIs: Footwear in Russia

In 2023, next to an add-to-cart rate of 12.3%, a cart abandonment rate of 78.5%, and a conversion rate of 2.6%, the eCommerce Benchmark KPIs for Footwear in Russia also consist of an AOV of US$69.9, a discount rate of 10.7%, and a return rate of 12.8%.

至2023年，俄罗斯鞋类电子商务基准关键绩效指标（KPI）中，除12.3%的加入购物车率、78.5%的购物车放弃率和2.6%的转化率外，还包括平均订单价值（AOV）为69.9美元、折扣率为10.7%以及退货率为12.8%。