EASY COME OR EASY GO? ONLINE SELLERS’ SWITCHING BEHAVIOUR IN RELATION TO COURIER SERVICES

This data were used to analyze the findings on the Online Sellers' switching intention in relation to courier services using Smart-PLS software. This data containing the compilation of responses from questionnaire used as data collection method in excel form. The hypothesis of this study is to find out the relationship between variables such as service encounter, Internet of Things, attractiveness of alternatives, pleasure and engagement against online sellers' swithing intention. As a results, all of the hypotheses in this study were supported.

This data can be interpreted using Smart-PLS software, where Service Encounter (SE), Internet of Things (IOT) and Attractiveness of Alternatives (AA) are the stimulus, Pleasure (P) and Engagement (E) are the organisms and Switching Intention (SI) is the response.

Data was gathered using google form where link to an invitation was shares to online sellers' groups of social media.

For the profiling analysis, SPSS software was used. 262 valid responses was accepted.