Contextual power vs. place attachment

This study focuses on investigating pro-environmental behavior in the context of tourism, and therefore, the target population consists of individuals who have participated in tourism activities. A questionnaire survey was employed as the research method, and data was collected through online electronic surveys and other means. The survey was conducted from May 1, 2023, to June 1, 2023, and a total of 400 questionnaires were collected. After eliminating invalid responses, a total of 355 valid questionnaires were included in the analysis.