The construction of the political figure of Bolsonaro in El País: methodological exercise for analysis on meaning production in journalism

Abstract The activity, in digital networks, of several actors who disseminate false content and news through social networking sites and applications, has mobilized the studies on the interaction practices and meaning production in journalism. The 2018 presidential campaign in Brazil has generated a great amount of events that provide materials for this type of investigation. From the purpose of abstracting a scale on the meanings produced by the press around a political figure and, later, to cross the inferences obtained with the meanings produced by the consumers of these journalistic contents, a methodological exercise was undertaken in the site of the Brazilian version of the Spanish newspaper El País and on Facebook. Data collection and analysis observe and evaluate journalistic practice in relation to the production of meanings in the networks.