FilmSequelData

Data from several publicly-available websites (the-numbers.com, boxofficemojo.com, rottentomatoes.com, imdb.com) were extracted, transformed, and applied to evaluate hypotheses about the links between consumer ratings and future purchasing behavior in the case of franchise films. Box office revenue from a follow-up film was positively predicted by the critic or audience evaluations of the prior film. Furthermore, the box office benefit of a positive audience evaluation was augmented when audiences had also positively evaluated the prior film. This consistency was not seen among film series which shifted in genres across films.