Preferred beauty cosmetic shops among consumers in France 2019

In order to define the value of each brand's satisfaction rate, consumers can be surveyed on different criteria, such as money saving, time saving, quality of information, or personal values. Based on these criteria, among others, the source was therefore able to establish that in 2019, the average satisfaction of Yves-Rocher's customers reached 49 percent, followed by Sephora (42 percent) and Nocibé (34 percent). Marionnaud came in fourth place with a satisfaction rate of 33 percent.

为了界定各品牌满意度之价值，研究者可通过调查消费者在诸多标准上的看法，例如金钱节省、时间节约、信息质量或个人价值观。据此等标准，源数据因而得以确立，在2019年，Yves-Rocher顾客的平均满意度达到49%，紧随其后的是Sephora（满意度为42%）及Nocibé（满意度为34%）。Marionnaud以33%的满意度位列第四。