Main online platforms for product and brand discovery in the U.S. and the UK 2023

A 2023 survey in the U.S. and UK revealed that search engines were the primary online platform for consumers to discover brands and products. Online marketplaces closely followed, with 47 percent of respondents using this channel. Social media was utilized by 43 percent of those surveyed, retail sites by 21 percent, brand websites by 19 percent, and delivery apps lagged with just 4 percent.

一项于2023年进行的美国和英国调查揭示，搜索引擎是消费者发现品牌和产品的首要在线平台。紧随其后的是在线市场，47%的受访者使用了这一渠道。社交媒体被43%的受访者所采用，零售网站占21%，品牌网站占19%，而配送应用程序的使用率则相对较低，仅为4%。