Attitudes to Finnish Broadcasting 2003

The survey charted Finnish opinion on television and radio programmes in general, and the programme policy of YLE (Finnish Broadcasting Company) in particular. Respondents were asked how much they trust political institutions (e.g. Parliament, the government), other institutions (e.g. the Church, the police, universities), voluntary organizations, the media, certain private companies and the European Union. The survey carried a set of attitudinal statements relating to television in general, television and radio channels, and television and radio programmes. Perceptions of YLE's programme policy were studied by asking whether respondents think YLE is able to serve different age, language and interest groups. Groups mentioned included, for example, children and young people, the Sami people, people living in remote rural areas, and the economic and political elite. Respondents assessed with a scale of 4-10 how well YLE has succeeded in certain areas, like in promoting freedom of speech, promoting democracy and tolerance, and providing relaxing entertainment on television, radio and the Internet etc. Attitudes to the programmes of the main television channels were examined with a few attitudinal statements, and also by asking whether television channels provide enough diversity in their programs. Respondents were asked whether the quality of television and radio programmes has improved or got worse during the past year, and whether public service television licence fee (YLE licence fee) provides good value for money. Background variables included respondent's gender, age, basic and vocational education, occupational group, living arrangements, time spent watching television daily, preferred television and radio channels, and which television channels or electronic media the respondent has access to at home (Nelonen, satellite, cable and digital television, and the Internet).

本调查旨在描绘芬兰民众对电视和广播节目的整体看法，尤其是芬兰广播公司（YLE）的节目政策。受访者被询问他们对政治机构（如议会、政府）、其他机构（如教会、警方、大学）、非营利组织、媒体、特定私营公司以及欧盟的信任程度。调查包含了一系列关于电视的总体态度陈述，涉及电视和广播频道，以及电视和广播节目。通过询问受访者是否认为YLE能够服务于不同年龄、语言和兴趣群体，研究了受访者对YLE节目政策的认知，所提及的群体包括儿童和青少年、萨米人、偏远农村地区居民以及经济政治精英等。受访者使用4-10分的量表评估了YLE在特定领域，如促进言论自由、促进民主与宽容，以及提供轻松娱乐等方面的成功程度。通过一些态度陈述以及询问电视频道是否在其节目中提供足够的多样性，考察了主要电视频道的节目态度。受访者还被问及在过去一年中电视和广播节目的质量是否有所提高或下降，以及公共服务电视牌照费（YLE牌照费）是否物有所值。背景变量包括受访者的性别、年龄、基础教育及职业教育、职业群体、居住安排、每日观看电视的时间、偏好的电视和广播频道，以及受访者在家中可接触到的电视频道或电子媒体（如Nelonen、卫星、有线电视和数字电视，以及互联网）等。