Automotive

**Description**
Our auto audiences are comprised of predictive ownership and in-market buys in the next six months. This enables you to target based on dimensions such as body style, make and model, vehicle price, vehicle age, and more. The National Vehicle Database informs these audiences with 800 million registered vehicles, 750+ analytical models, 126 million households, and are DPPA (Drivers Privacy Protection Act) compliant.

**Use Cases**

- Target car owners by specific make and model who will benefit from model-specific products like automotive parts, vehicle accessories, vehicle service, and other relevant items
- Advertise to prospective electric vehicle car buyers researching cars, offering promotions for a specific make, at-home chargers, auto insurance, extended warranties, and other helpful services

**Sample Data Elements**
- Consumer Behavior – In the Market, Brand Loyalists
- Body Style / Alt-Fuel Type – Luxury, full-size, sports, SUV, and alternative fuel type segments
- Make and Model – Over 450 segments, including 32 brands
- Vehicle Shopping Price – Purchase price segments

**Treating Data With Respect:**
https://www.experianplc.com/responsibility/treating-data-with-respect/

**Note:** Data is delivered with RampIDs. Click “Request access” to contact LiveRamp, if you are not RampID enabled.