Institutional Trust 2003

Since 1997, MedieAkademin has carried out an annual survey titled The Institutional Trust. The survey has focused on major social institutions, such as the parliament, big business, the daily press, and TV/radio, as well as some specific companies such as Sveriges Television, TV4, IKEA, Skandia, and Volvo. The number of institutions included has varied somewhat over the years. Some of the institutions and companies have been measured every year while others have been investigated more irregularly. The survey was carried out by NFO Infratest and involved 740 individuals who were interviewed by telephone between October 10 and November 3, 2003. Purpose: To study the trust that Swedish people have in social institutions, political parties, media, brands/companies, and leaders.自1997年起，瑞典媒体学院（MedieAkademin）每年都会开展一项题为《机构信任度》（The Institutional Trust）的年度调查。该调查聚焦于议会、大型企业、每日报刊、广播电视等核心社会机构，以及瑞典电视台（Sveriges Television）、TV4、宜家（IKEA）、斯堪的亚（Skandia）、沃尔沃（Volvo）等特定企业。历年纳入调查的机构数量略有波动，部分机构与企业每年均会接受测评，其余则会不定期被纳入调查范围。本次调查由NFO Infratest执行，于2003年10月10日至11月3日期间通过电话访谈了740名受访者。调查目的：探究瑞典民众对社会机构、政党、媒体、品牌/企业及各界领袖的信任程度。