Impact of the digital transformation of Chinese new energy vehicle enterprises on innovation performance

This article obtains data by distributing and collecting questionnaires, then organises and analyses the obtained data to test the hypotheses, and finally presents the conclusions. The questionnaires are targeted at business executives and core managers who have experience with digital technologies, have used digital products and understand digital platforms. Convenience sampling is utilized to distribute and follow up on the returned electronic questionnaires. To ensure the rigor of the study, top managers who play a leading role in digital transformation, middle managers who have the resources to drive the execution of digital transformation, and junior managers who directly execute and optimize digital transformation are selected as the research targets. The targeted research is conducted with 200 enterprises, 186 valid questionnaires are collected, and the proportion of middle, senior ,and core managers that completed valid questionnaires is as high as 85.48%. These managers come from domestic mainstream original equipment manufacturers (OEMs; vehicle manufacturing) and mainstream tier-1 suppliers, providing regional coverage of Beijing, Shanghai, the Yangtze River Delta, the Pearl River Delta and other regions, which ensures the representativeness and extensiveness of the questionnaire.