Top Coffee and Car Twitter Brand Content Co-creation

A 3-month sample of brand and consumer tweets from Top brands on Twitter. This data contains marketing messages, metadata in the form of eWOM outcomes (Like, Share, Comment) and an explicit structure extracted from content which is based on value propositions. Brand and consumer value propositions, sentiments and eWOM outcomes can then be quantitatively analysed for underlying statistical relationships

本数据集涵盖推特（Twitter）头部品牌与消费者发布的3个月样本推文，包含营销话术、以电子口碑（eWOM）互动结果（点赞、转发、评论）为形式的元数据，以及从依托价值主张的内容中提取的显性结构。后续可针对品牌与消费者的价值主张、情感倾向及电子口碑互动结果开展量化分析，以挖掘其潜在的统计关联。